Destination Partner
Destination Partner


Coventry and Warwickshire is a dynamic and investable location of 800 square miles (2074sqkm) with a population of over 1 million people. Located within the West Midlands, between Birmingham and Oxford, it is just one hour from London. Its economy is powered by strong clusters in design and engineering, software and R&D.

With its rich design and manufacturing heritage, Coventry and Warwickshire is home to brands such as Aston Martin, BMW, GE, Jaguar Land Rover and Rolls Royce. In recent years, the quality of local talent, built environment and globally respected University of Warwick and Coventry University has helped attract a strong pipeline of investment from China, Germany, India, Japan and North America.

Today, Auto-Tech start-ups like Polestar and REE Auto have benefited from local skills and expertise to innovate new products, while brands such as BSA and Norton have been reborn here. A cluster of more than 40 vehicle-making OEMs design, develop and manufacture new products in Coventry and Warwickshire and continues to strengthen supply chains.

Automotive and manufacturing industries are not the only strengths the region has to offer. Coventry & Warwickshire is one of the largest UK hotspots for video games development dubbed ‘Silicon Spa’. Anchored around the town of Leamington Spa, the industry employs over 15% of the UK’s workforce, working on some of the most famous IP in the world such as Forza Horizon, Fable and Assassins Creed. Silicon Spa has grown significantly during the pandemic and beyond, with new studios and global names such as Tencent and Meta investing here.

This flair for innovation and creativity has seen growth spread through the creative eco-system of Coventry & Warwickshire. It is home to some of the UK’s most creative minds with strengths in design, virtual production, software consulting, digital marketing, Virtual and Augmented Reality, filmmaking and theatre.

A render of proposed development in City Centre South showing admixture of commercial, office and public spaces.

The commercial property sector has benefited from cross-sector growth and, together with local e-commerce and MedTech investment, a strong market for office and industrial property has been created. Continuing public and private sector redevelopment across our city and towns is creating regeneration in Coventry, Leamington Spa and Nuneaton.

Coventry & Warwickshire has established itself at the forefront of innovation, creativity and culture. As the UK City of Culture for 2021-22 and having played a major host role within the 2022 Commonwealth Games, there has been an increasing focus on culture, sport, and a legacy for an enhanced visitor economy.

There are more exciting opportunities than ever in Coventry & Warwickshire for investors seeking long-term value.

  • In 2022 Coventry & Warwickshire secured investment from automotive industry companies such as OLA Electric & Swedish car maker, Polestar
  • The West Midlands Gigafactory site, set to create up to 6,000 new jobs and attract £2.5bn investment, will be located on the outskirts of Coventry
  • Pipeline of 350,000 sq. ft of Grade A office in development or recently delivered
  • 15 million sq. ft of industrial under construction or recently delivered
  • 45 FDI investments for 2021-22

An artists impression of the West Midlands Gigafactory. An aerial view of long factory buildings with a panelled roof. The artist ha placed the factory in to a photograph of the current landscape.


Invest in Coventry:

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Invest in Warwickshire:

Twitter: @InvestWarks

LinkedIn: Invest in Warwickshire